Company News

Xen-Tan Expands Distribution

Sunless tanners now carried in Kitson stores.

Xen-Tan Premium Sunless Tan will now be carried in Kitson stores. Since its launch only nine years ago, Kitson has already become a favorite retail stop for many celebrities and the who’s who in Hollywood.

Created by makeup industry vet Dera Enochson, Xen-Tan is a line of self-tanning products with a special formula that produces an olive undertone. Given the consumer target, Xen-Tan was a natural selection for Kitson due to its innovation and celebrity following as the line counts Lady Gaga, Ashley Tisdale, Samantha Harris and Mary-Kate and Ashley Olsen as fans.

“Kitson shoppers are trend-savvy and are always looking and feeling great. Xen-Tan embodies all of these qualities and has now found a perfect home,” says Enochson.

Xen-Tan will be sold in four of the Kitson shops including the Robertson Women’s, Studio, Melrose and Malibu locations. The shelves will be stocked with the brand’s Luxe collection.

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